Tech Advisory
Mansfield Advisors specializes in advancement of new technologies in new markets.
Practice
Areas
MARKET DEVELOPMENT
New market, new product and new business model development via market segmentation, value proposition creation and stakeholder development.
TECHNOLOGY DEVELOPMENT
Market and customer requirements with stage-gate
product development.
PARTNERSHIP NEGOTIATION
Identification and negotiation of strategic partnerships and joint-ventures.
INVESTMENT ADVISORY
Buy and Sell side advisory for investments in technology startups and renewable energy projects.
Our Vision
Mansfield Advisors is passionate about helping clients evaluate opportunities in these disjointed markets and to execute on investment and partnering strategies. We look forward to working with you.
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Technology advancements are forcing transformation of existing business and business models. Self-driving electric vehicles charged by solar and renewable powered microgrids are not too distant in the future, and will disrupt the electric utility, automotive and oil & gas sectors. Autonomous transportation drones and blockchain enabled energy trading may come after that. Regardless of the pace, change is certain, and companies that are able to mobilize capital to design and build the right products and deploy them in new markets and with the right partners will gain a strategic advantage.
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For example in renewable energy, the dramatic drop in the cost of solar is creating new business opportunities and forcing change across the electricity sector. Low wind speed turbines are opening up new project locations. The rapid development and market adoption of new storage technologies is a disruptive force across the industry, and grid-connected microgrids and virtual power plants are advancing beyond traditional islanded systems.
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Globally, there aren't two more important countries in the clean tech sector than the US and China, and yet significant barriers including IP protection, financing, and cultural differences have prevented greater development. With extensive experience and connections in China, Mansfield Advisors is able to efficiently guide US technology companies and investors to achieve their objectives. Similarly, as Chinese companies and are increasingly seeking investments and partnerships in the US, we are well positioned to advise.
The China Case
Cross-border technology development, partner identification and investment advisory.
China Market Entry
China is both a massive opportunity and risk for US technology companies. US companies seeking some combination of market entry, technology transfer, partner development, supply chain sourcing, or Chinese capital investment need to work with a firm that can provide practical and actionable advice.
US Market Entry
Chinese FDI into the US is increasing, but US markets can be difficult to evaluate for Chinese companies. Mansfield is able to provide a network of contacts in the US and guide Chinese companies to meet their objectives.
Recent Projects
CAPITAL RAISE
Of $7.5 million for a new battery technology company. Mansfield Advisors played a key role in preparing a five-year DCF valuation and business plan for the company, as well as coordinated with the technical team to define the core technology value proposition.
PROJECT INVESTMENT
Consulting on a $500+ million US wind farm investment by a large Chinese power company. Mansfield Advisors supported on technical evaluation, deal structure.
MARKET ENTRY
China market entry strategy development for a US virtual power plant company. Key elements analyzed for the client included regulatory reform, IP security, and partner development.
PARTNERSHIP DEVELOPMENT
For a US inverter manufacturer seeking entry into the North American energy storage market. The ability to define key product competitive advantages and synergies with potential channel partners were key elements to success of the project.
NEW PRODUCT DEVELOPMENT
Consulting on market requirements, technology development and supply chain sourcing for a new solar thermal device.
